7 Stories that Shaped 2023 — and What They Foretell for 2024
Retail TouchPoints
DECEMBER 21, 2023
Ad exec Ellis Verdi identified several structural weaknesses in BB&B’s operating model that, along with changes in consumer shopping patterns, finally caught up with the retailer. Among the biggest challengers were Chinese-based discount shopping apps Shein and Temu. In 2023, that’s exactly what they did.
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