Jeans for the greater good: Outland Denim
Inside Retail
MARCH 17, 2024
Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. Core market Outland Denim’s target market is women aged 25-45. There’s some environmental benefit to this, but he believes it’s not looking at the whole picture. he continued.
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