From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Retail TouchPoints
DECEMBER 2, 2024
The credentials to create a more sustainable future were never seriously acknowledged, but this has become a key selling point for pre-loved fashion. Overconsumption within the fashion industry has become a significant problem, further exacerbated by the rise of fast fashion and discount retailers such as Shein.
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