Retail TouchPoints

SEPTEMBER 2, 2020

This way, you have added assurance you’re not in violation of email compliance requirements such as GDPR or the California Consumer Privacy Act. You can make it easy to subscribe on your web site with a simple form that only asks for their name, email address and a box to check opt-in. Calculate your inbox placement rate.

Marketing 174

Marketing Consumer Planning Returns 174

Shopper Motion

SEPTEMBER 2, 2020

The question becomes, how do you track a large volume of customers as they make their way around a shopping center without being intrusive and allow them to maintain both privacy and anonymity. An added bonus would be to do it in such a way as to now require complex additional hardware.

Shopping 52

Shopping Advertising Management Accounting 52

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?