The Google Ads Strategy of Glossier (Case study)
Store Growers
JULY 9, 2019
Being at the crossroads of big audience actual consumers and industry contacts, she had a good feeling of the opportunities in that market. The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. The first version of the company was a small product catalog of only 4 SKUs.
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