The Google Ads Strategy of Glossier (Case study)
Store Growers
JULY 9, 2019
Glossier affiliate link in a Buzzfeed article. That site accounts for 32,000 visits a month, so its a pretty vital part of their content strategy. Another 15% comes from Buzzfeed, that’s promoting Glossier via an affiliate deal. Next, are email and display, each picking up 1.5% of the traffic.
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