Wiser

NOVEMBER 29, 2017

As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle .

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Cross Cap

NOVEMBER 29, 2017

This post was originally published on Vyteo. Longevity and exposure. That’s what you need. For your marketing efforts. To make them succeed. Campaigns are run. By separate teams. Each group set apart. From the next it seems. Keeping everyone. On the same page. So goals are met. And progress gauged. Is CrossCap. The leader in. Marketing software. For the teams within.

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Bindo

NOVEMBER 27, 2017

Located in South Orange, New Jersey A & D Deli & Liquor boasts a variety of craft beers, wines and spirits, while also offering prepared foods. Sanjay Chawla, owner, shares knowledge of his retail business and why he chose Bindo POS as his point of sale system. How did you enter the industry to start your business? I started out as an employee working for my uncle back in 1998.

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Store Growers

NOVEMBER 29, 2017

Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases. Ecommerce platforms discuss gross merchandise volume. Vendors talk about their massive impact on transactions.

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Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. .

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