Wiser

DECEMBER 6, 2017

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf.

Promotions 74

Promotions Management Consumer Shopping 74

Store Growers

DECEMBER 7, 2017

My main goal was to bring people back to the website to read the article, and based on that this campaign wasn’t very successful. Clicks: 28. CPC: €0.82. Video views: 1,089 10-second video views. Cost per view: €0.02 The fact that I uses Video views as the campaign objective didn’t help.

Promotions 34

Promotions Merchant Services Advertising Accounting 34

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing