Retail TouchPoints

JULY 28, 2020

Article takes a data-driven approach to all things CX. Add To Calendar. When COVID first hit, the DTC furniture company found that customers were seeking more contactless delivery experiences and was able to pivot quickly.

Marketing 135

Marketing Fulfillment 135

Store Growers

JULY 29, 2020

In this article, I want to show why most businesses fail to grow their business with Google Ads. Thanks to Herik Mourão for reviewing a draft of this article. To do so we’ll look at two companies, Purple and Tuft & Needle. But there is one big difference in how they are using Google Ads.

Advertising 46

Advertising Returns Shopping ATS 46

M19 Retail

JULY 28, 2020

Today it is more critical than ever to quantify the value impact of a technology investment in order to make a well-informed decision and drive consensus internally. The COVID-19 pandemic and its aftermath have increased the already high pressure on retailers to automate and streamline planning and execution processes.

Planning 98

Planning Inventory Management Management Accounting 98

Wiser

JULY 28, 2020

In this article, we’ll look at fixed vs. dynamic pricing , and why retailers need to strongly consider how they can improve their ability to adopt dynamic pricing practices. In the past, it was difficult to have all of the intelligence needed to make agile pricing decisions. Fixed vs Dynamic Pricing.

Marketing 137

Marketing Promotions Apparel Consumer 137

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing

Store Growers

JULY 31, 2020

In this article, you will learn how to make your promotion extensions as effective as possible. This “Easter” label is something that this advertiser has selected (I’ll show you how a bit later in this article). You can do that in your ad copy, but there isn’t always a lot of space to show the details. Enter promotion extensions.

Promotions 46

Promotions Accounting Merchant Services Shipping 46