Sat.Jul 29, 2017 - Fri.Aug 04, 2017

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How to Price for Long-Term Growth and Profit

Wiser

We’ll dive into that in more detail later in this article. Once you’ve established your strategic priorities, it’s important to keep a close eye on competitive movements across your most important categories. Establish Brand Positioning . P rice undeniably influences consumer perception.

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The Ultimate Guide to Retail Promotions

Wiser

In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . These two types of brands often choose to go about retail promotions in different ways. Know Where You Fit in . Your competitive positioning is a key metric when planning retail promotions.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.