Wiser

JULY 3, 2019

You can read the Chain Store Age article, Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing , in full over on their website. Specifically, Berthiaume outlined how Vtech enforces MAP prices across its own eCommerce sites and major third-party platforms such as Amazon and Google Shopping.

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Advertising Consumer Shopping ATS 60

Wiser

JULY 2, 2019

Check out this article on pricing intelligence and automated repricing. It is related to many other major metrics, behaviors, and sales drivers, and you should be aware of price elasticity to make educated, effective pricing decisions for your brand. . Want to dig more into pricing intelligence as a whole? Happy pricing!

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Advertising Retailing Pricing Consumer Marketing 94

Store Growers

JULY 9, 2019

Glossier affiliate link in a Buzzfeed article. That site accounts for 32,000 visits a month, so its a pretty vital part of their content strategy. Another 15% comes from Buzzfeed, that’s promoting Glossier via an affiliate deal. Next, are email and display, each picking up 1.5% of the traffic.

Accounting 59

Accounting Shopping Advertising Promotions 59

Store Growers

JULY 16, 2019

These are the keywords we’ve been talking about in this article. The process outlined in this article works pretty well if you’re in the process of reviewing your keywords or starting again. So why would you add negative keywords to an ad group instead of a campaign level? Adding negative keywords from the Search Terms Report.

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Advertising ATS Accounting Shopping 48

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing