May, 2019

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The Google Ads Strategy That Will Finally Make You Money

Store Growers

In this article, I’ll show you how to think more strategically about Google Ads. As a bonus with this article, I’ve created a worksheet to help you implement this Google Ads strategy for your own online store. It can be used to map out all of your marketing activities, but in this article, I’ll use it for Google Ads specifically.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

This article bundles all of the different research and reports that I have collected over the years. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others.

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How To Do Keyword Research For Google Ads

Store Growers

There are tons of great articles on how to do keyword research. So rather than attempting to describe the perfect keyword research process, the focus of this article will be to do keyword research that you can use to get your Google Ads campaigns up and running. And rightly so. I’ve been guilty of this myself. Step 3: Keyword Review.

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How To Spy On Your Google Ads Competitors

Store Growers

In this article I’ll show you how with a little bit of time and the right tools, you can get find out what your Google Ads competitors are exactly doing. But if you’re interested about any of these tools, scroll to the end of the article where I’ve included a bit more info on each tool. Here is where you are at.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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Google Ads Bid Strategy Crash Course

Store Growers

So in this article, I’ll take you through the basics of CPC bids and bidding strategies, show you pros and cons of each of them and give you some practical tips to implement them in your campaigns. The goal of this article was to introduce you to bidding strategies and to the various options the Google Ads offers. You decide….