April, 2018

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[Footwear News] Three Ways Brands Can Protect Against Counterfeiting, Knock-off Products

Wiser

Read The Full Article Here. —. This enables them to have better control over each SKU in its channel. The [point of concern] here is time and cost. It’s more expensive to design, produce and manage separate styles for specific channels.”. Need better data to inform your decisions?

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[Total Retail] Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce

Wiser

” Read the Full Article Here. If a shopper sees an item online first, but they’d like to see it, touch it and try it out before purchasing, they might be alarmed to find it marked up an extra $20 in-store. This can break customer trust.” — Need better data to inform your decisions?

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Building From Scratch – March 18 Update

Store Growers

I managed to put out 5 new blog articles. This doesn’t seem much, but after a very poor January and February when it came to new articles, I’ml happy I got some stuff out. April is a pretty eventful month, there are 11 articles on the content calendar. That’s almost the 6 posts that I had planned.

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Retailers Need to Embrace Technology to Survive in the Omnichannel World

Wiser

This is a guest article by?Rick Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.