November, 2018

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[Internet Retailer] How to Protect Your Brand on Amazon

Wiser

Wiser CEO Andy Ballard, in an article published by Internet Retailer , explained how you can do just that with competitive pricing, MAP monitoring, and Amazon’s Brand Registry. Check out excerpts from Andy’s article below: “A common issue many brands face when joining Amazon is how to maintain their products’ price integrity.

ATS 60
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Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

Store Growers

In this article, I’ll share 5 things that Google never seems to address, but that have a huge impact on your actual performance. You will find tons of free articles and videos to help you with every piece: Getting Started with Google Ads Guide. Making sales with Google Ads is not all rainbows and unicorns. Google Ads Best Practices.

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Allbirds – Google Ads Aces – Episode 1

Store Growers

So if we frame the findings of this article in that light, here are some takeaways from the Allbirds Google Ads campaigns: Search Ads: Keyword: keyword match types and search queries need to be reviewed to cut wasted ad dollars. This is a repurchase rate that well-run ecommerce businesses should be able to hit.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.