Wiser

JANUARY 31, 2018

Our VP of Customer Success, Kathleen Egan spoke with Eater on the topic of inventory management at Amazon’s Whole Foods and the implications in an article titled Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products. Read the full article here. Need better data to inform your decisions?

Inventory Management 60

Inventory Management ATS Promotions Management 60

Wiser

JANUARY 31, 2018

” Read the full article here. It’s in the hands of each brand to teach straightforward and consistent messaging to each of their advocates, make sure they maintain that messaging in the store and behave accordingly with customers, and let advocates know that they not only represent the brand, but the retailer too.”

Inventory Management 60

Inventory Management Promotions Management 60

Store Growers

JANUARY 31, 2018

In this article I’ll show you what campaign priority is and how to use it correctly in your Shopping campaigns. Hope this article managed to explain what campaign priority is, how to use it with your Shopping campaigns. What exactly is campaign priority? Now let me know in the comments what your experience with campaign priority is!

Shopping 44

Shopping Advertising Accounting Management 44

Wiser

JANUARY 16, 2018

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence.

Visual Merchandising 68

Visual Merchandising Promotions ATS Location 68

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing

Store Growers

JANUARY 12, 2018

There are tons of great articles on how to do keyword research. So rather than attempting to describe the perfect keyword research process, the focus of this article will be to do keyword research that allows you to get your Adwords campaigns up and running. lab icon by Felix Westphal. And rightly so. I’ve been guilty of this myself.

Advertising 48

Advertising Accounting ATS Shopping 48

Store Growers

JANUARY 4, 2018

And like every month, I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. I’ve (slowly) started promoting new articles, and that’s driving a handful of visitors. By December 2018, I want this new store to hit $1,000 / month in revenue.

Promotions 37

Promotions Accounting Marketing Target Market 37