December, 2017

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Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

Wiser

Read the full article here. . Retailers also reduced or removed minimum thresholds to qualify for free shipping.” Want to learn more about Bain & Company’s holiday retail insights? Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . Her articles are thoroughly researched and, in general, cover topics like data, social media, PPC and ecommerce. About the Author. Tara is the leading voice behind CPC Strategy’s Blog.

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What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold.

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Why In-Store Visibility Matters and How to Improve it

Wiser

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Wiser

This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products?

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Starting A Store From Scratch: Month #3 Update

Store Growers

My main goal was to bring people back to the website to read the article, and based on that this campaign wasn’t very successful. Clicks: 28. CPC: €0.82. Video views: 1,089 10-second video views. Cost per view: €0.02 The fact that I uses Video views as the campaign objective didn’t help.