December, 2018

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Wiser’s Retail Predictions for the New Year

Wiser

Over the past few years, countless experts and trends articles pointed out that “the future was omnichannel.” We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry. Here are our retail predictions for the new year: Retail Prediction No. 1: Omnichannel is No Longer a Trend.

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Do MAP Violations Increase During the Holidays? 

Wiser

Editor’s Note: Contributing to this article is Tom Lee, Sr. Connect with Wiser today to learn more about our MAP monitoring and enforcement solutions so you can get the most out of all major shopping periods. . Product Manager at Wiser. The post Do MAP Violations Increase During the Holidays?

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4 Hacks To Exploit A High Google Ads Cost Per Click

Store Growers

In this article, I’ll show you how to keep your cost per clicks in check throughout the year, and what you can do to make those high CPCs work for you! I hope this article made clear that cost per clicks are rising and will keep on going up. Here is what we’ll cover: The Rise of The CPCs. Lowering Your CPCs.

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These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

In this article, I’ll share 11 Google Shopping case studies from large and small businesses. Here is what we will cover in this articles: Reaching Customers with Google Shopping. And those success stories attracted more online stores interested in running their own campaigns. Necessary skills. Can Google Shopping deliver sales?

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.