How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App
Retail TouchPoints
JANUARY 12, 2025
The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. Initially focused on providing an easy way for athletes (Dicks name for its customers) to learn more about products via an in-store barcode scanning feature, the app has continued to incorporate new features that remove friction from the checkout process, such as like autocomplete address suggestions.
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