Wed.Feb 24, 2021

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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

that was so nearly the title of this article!) That means that a whopping 57% of marketers are confident that they know exactly how consumers and shoppers will behave after the pandemic ! Which to me implies that 57% of marketers are over-confident and mind-warpingly stupid! We don’t KNOW, but that’s not a reason to wait We don’t know.

Consumer 130
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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

that was so nearly the title of this article!) That means that a whopping 57% of marketers are confident that they know exactly how consumers and shoppers will behave after the pandemic ! Which to me implies that 57% of marketers are over-confident and mind-warpingly stupid! We don’t KNOW, but that’s not a reason to wait We don’t know.

Consumer 130
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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.