Mike Anthony

MAY 7, 2022

In the battleground that is retail today , retailers are turning to new (and old) strategies to win. Private label has been around for decades, but in recent times, around the world, I’ve seen a significant rise in the use of private label as a key retail strategy ( check out this recent article about Target as an example ). We are seeing private label being used aggressively comparing prices versus leading brands (see image).

Consumer 246

Consumer Planning Marketing Supermarket 246

Small Biz Trends

MAY 7, 2022

There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here are tips for making the most of these strategies from members of the online small business community.

Marketing 126

Marketing Accounting Management ATS 126

LS Retail

MAY 7, 2022

©2022 Laurel J, Delaney. All rights reserved. "We may pass violets looking for roses. We may pass contentment looking for victory." – Bernard Williams.

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Small Biz Trends

MAY 7, 2022

The key to great marketing is knowing everything you can about your audience. In this free live webinar Rank Fishkin, SparkToro Co-founder/CEO will explore why What You Don’t Know About Your Audience is Hurting Your Marketing. From where your customers discover they have the problem you solve to how do they go about researching it? When, whether, and how do they decide to buy?

Advertising 126

Advertising Marketing Returns Planning 126

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Checkout

Small Biz Trends

MAY 7, 2022

Neighborhood businesses make a huge impact on the economies of cities like New York and Los Angeles. But many of these businesses are struggling due to the pandemic, worker shortages, and supply chain issues. To combat these problems, many cities and counties are offering small business grant programs. Here are opportunities in several cities, from Savannah to Peoria.

Operating Expenses 97

Operating Expenses Location Planning ATS 97