Wed.Aug 05, 2020

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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. According to a study by Coresight , “27.5% respondents [are] avoiding public areas at least to some extent, and 58% plan to if the outbreak worsens.”. The Limits Of 2D Eye Tracking.

Consumer 306
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Retail’s Great Awakening: Snapshots Of Global Retail Response To COVID-19

Retail TouchPoints

The material for this article is based on hundreds of conversations with executives on the frontline of navigating COVID-19 around the world. Aggressive Response In Asia And Africa. As the pandemic rapidly emerged and tightened its grip on Asia, stores, restaurants and shopping centers closed.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.