Small Biz Trends
JULY 12, 2025
Key Takeaways Unique Sensory Experience: Physical stores provide a tactile shopping experience that allows customers to touch, see, and engage with products in a way that online shopping cannot replicate. Personal Connections: Shopping in-store fosters direct interactions with staff, resulting in personalized service and tailored recommendations that build customer loyalty.
LS Retail
JULY 12, 2025
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Small Biz Trends
JULY 12, 2025
In terms of retail success , your store layout and merchandising strategies play an essential role. A well-thought-out layout directs customer flow, whereas effective visual merchandising improves product visibility. For instance, positioning key items at eye level can increase sales. By comprehending the importance of these elements, you can create an engaging shopping environment.
Small Biz Trends
JULY 12, 2025
Key Takeaways Leverage Instagram for Business: Utilize Instagram’s vast user base to showcase your products or services, enhancing your business’s visibility and engagement. Sell Products Directly: Use Instagram Shopping features to tag products in posts and stories, creating a seamless shopping experience for potential customers. Engage Through Services: Share professional insights and behind-the-scenes content to connect with clients, fostering a personal relationship and trust.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Small Biz Trends
JULY 12, 2025
When starting your Etsy shop, developing a solid business plan is essential for success. You’ll want to define your goals and vision clearly, which will guide your decisions. Conducting thorough market research helps you understand your audience better. Furthermore, outlining your unique value proposition can set you apart from competitors. As you move forward, consider financial planning and fulfillment strategies.
Small Biz Trends
JULY 12, 2025
In sales, mastering negotiation tactics is essential for closing more deals. Start by preparing thoroughly, comprehending your buyer’s needs and pain points. Build rapport through active listening and personal connections. Focus on the unique value of your offerings instead of just price. These foundational steps can greatly influence the outcome of your negotiations.
Experience Retail Today brings together the best content for retail owners from the widest variety of industry thought leaders.
Small Biz Trends
JULY 12, 2025
Calculating breakeven in units is an essential skill for any business owner. First, you’ll need to identify your total fixed costs , such as rent and salaries, which remain constant. Next, determine the contribution margin by subtracting your variable costs from the selling price. Once you have these figures, you can apply the breakeven formula.
Small Biz Trends
JULY 12, 2025
Key Takeaways Community Revitalization: Main Street programs transform neglected areas into vibrant commercial hubs, combining local charm with economic development. Support and Resources: These initiatives provide essential resources, training, and financial assistance to empower small businesses, enhancing their visibility and competitiveness. Economic Benefits: By focusing on small business growth, Main Street programs generate significant economic returns, with every dollar invested yielding
Small Biz Trends
JULY 12, 2025
Google has just unveiled Gemini Command Line Interface (CLI), an open-source AI agent that promises to revolutionize how small businesses harness the power of artificial intelligence. This innovative tool is designed to simplify and enhance operations, offering a range of practical applications for entrepreneurs looking to streamline their processes and improve efficiency.
Small Biz Trends
JULY 12, 2025
Crafting a winning strategy is vital for any business aiming for success. It starts with defining your vision and setting SMART goals that guide your efforts. Next, conducting a thorough SWOT analysis helps you understand your position in the market. Identifying your target market and developing a unique value proposition are important steps too. From here, you’ll create a strategic plan, but the expedition doesn’t end there.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Small Biz Trends
JULY 12, 2025
Key Takeaways Engagement is Key: Focus on innovative event ideas that resonate with your audience to enhance turnout and create memorable experiences. Themed Parties: Consider hosting themed events that align with seasonal trends or community interests to boost brand awareness and engagement. Virtual Workshops: Offer virtual workshops to showcase your expertise, foster community interaction, and build customer loyalty while leveraging video content for better engagement.
Small Biz Trends
JULY 12, 2025
An effective onboarding process is essential for integrating new hires into an organization. It often involves a structured 30-60-90 day plan that focuses on the 6 C’s : Compliance, Clarification, Confidence, Connection, Culture, and Checkback. By incorporating preboarding activities , a welcoming first day, and ongoing support, companies can improve engagement and retention.
Small Biz Trends
JULY 12, 2025
Key Takeaways Understand the Business Landscape: Conduct thorough market research to identify trends, customer preferences, and competitor strategies that will help you position your business for success. Develop a Solid Business Plan: Create a comprehensive business plan that outlines your vision, marketing strategies, target audience, and funding requirements to guide your entrepreneurial journey.
Small Biz Trends
JULY 12, 2025
Key Takeaways Definition of an Entrepreneur: Entrepreneurs are individuals who identify market needs and take calculated risks to develop innovative business solutions, significantly contributing to economic growth. Key Characteristics: Successful entrepreneurs often demonstrate resilience, vision, passion, leadership, and strong networking skills, which enable them to navigate challenges and inspire teams.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Small Biz Trends
JULY 12, 2025
Workflow automation software is a tool that helps you streamline your business processes by automating repetitive tasks. It connects various activities through predefined rules and triggers, making it easier to manage workflows. For example, when a customer fills out a form, the software can automatically send a confirmation email and notify team members.
Small Biz Trends
JULY 12, 2025
Key Takeaways Assemble the Right Team: Hiring a well-rounded executive team is crucial for shaping company culture and driving strategic direction, influencing overall business success. Diversity Matters: Leaders with diverse experiences and perspectives foster innovation and creative problem-solving, which are essential in today’s evolving market. Recruitment Strategy: Implement effective recruitment strategies, including precise job descriptions and thorough candidate screening, to attract exe
Small Biz Trends
JULY 12, 2025
Key Takeaways Unique Challenges: Family businesses face distinct challenges that intertwine personal relationships with professional dynamics, impacting operations and family ties. Succession Planning: Proper succession planning is crucial to ensure a smooth leadership transition and align future generations with the business vision. Conflict Resolution: Establishing clear processes for conflict resolution enhances communication and fosters a healthier work environment among family members.
Small Biz Trends
JULY 12, 2025
Key Takeaways Explore Diverse Opportunities: Fun self-employed jobs range from freelance photography and writing to e-commerce and social media management, allowing individuals to turn their passions into profitable ventures. Enjoy Flexibility: Self-employment offers the freedom to set your own hours and work environment, promoting a better work-life balance and adaptability to market demands.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Small Biz Trends
JULY 12, 2025
Key Takeaways Elevate Your Event: Hiring a bartender transforms ordinary gatherings into memorable experiences through expertly crafted drinks and engaging service. Professional Expertise: Skilled bartenders bring mixology knowledge and efficiency, allowing you to focus on hosting rather than drink management. Customized Drink Menus: Collaborating with a bartender to create personalized drink options enhances guest interaction and reflects your event’s theme or brand.
Small Biz Trends
JULY 12, 2025
In an era where agility and efficiency are paramount for small businesses, Oracle’s latest announcement presents a significant opportunity. The tech giant has rolled out new cloud services designed to empower banks in providing quicker financing solutions to small and medium-sized enterprises (SMEs) through modernized trade finance processes. By unifying operations and enhancing visibility across the trade finance spectrum, Oracle aims to transform how SMEs interact with their financial institut
Small Biz Trends
JULY 12, 2025
Steering through the basics of sole proprietorships requires comprehending key concepts that impact your business. A sole proprietorship forms automatically when you start selling goods or services, but you must comply with local regulations. Unlike partnerships, you bear full personal liability for business debts , which can affect your personal assets.
Small Biz Trends
JULY 12, 2025
When you start editing videos for YouTube, selecting the right software is vital. Programs like Adobe Premiere Pro or DaVinci Resolve offer strong tools for video creation. Once you’ve chosen your software, you’ll need to import and organize your footage effectively. Trimming and arranging clips is fundamental for a smooth narrative flow. This process sets the foundation for your video.
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AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran
Small Biz Trends
JULY 12, 2025
If you form an LLC without actively running a business, you can secure personal asset protection and establish a business identity. Nonetheless, maintaining an inactive LLC comes with responsibilities, such as filing annual tax forms and paying state fees , irrespective of whether you’re generating income. It’s important to understand these obligations and the potential consequences of neglecting them, especially in case you plan to use the LLC in the future.
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