How Both& is building an apparel brand for trans and non-binary consumers
Inside Retail
JULY 10, 2024
While Shepard was already aware of the needs of trans and non-binary consumers, reviewing the research and seeing the overwhelmingly positive response to the launch of Both& has shown the necessity of having such a brand in the retail market. “So So maybe the surprise is that there weren’t more surprises,” Shepard mused.
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