Department Stores Marketing Target Market 
Small Biz Trends
JULY 21, 2025
Discount retailers focus on affordability, and specialty stores cater to unique interests. Next, let’s explore how department stores and chain stores fit into your shopping strategy. Discount retailers provide affordable products, targeting budget-conscious shoppers while often hiring entry-level employees.
Inside Retail
DECEMBER 18, 2024
Japanese department store Matsuya has introduced a digital platform with a click-and-collect service including tax refunds in a bid to tap into the growth of international tourists. Established in 1874 as a kimono retailer, Matsuya Co operates department stores in Tokyo’s Ginza and Asakusa districts.
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Inside Retail
NOVEMBER 4, 2024
Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If
Retail Focus
JANUARY 8, 2025
Retail Consultant | Published author | Visiting lecturer Mass brand premiumisation has emerged as a pivotal trend in recent years, with brands striving to secure higher-value market segments while retaining their broad consumer appeal. Above all, it serves as a means to enhance their market positioning.
Inside Retail
MAY 27, 2025
CX initiatives are often led by marketing or operations teams without strong ties to financial outcomes, leading to underinvestment or disjointed execution. Pressure to hit short-term sales targets that often overshadows long-term experience investments. What leads them there: Pressure.
Inside Retail
MARCH 12, 2025
Back in 1947, De Beers launched what would become one of the most influential marketing campaigns ever: A Diamond is Forever. The company reported a 10 per cent drop in sales in North America, its largest market, and an 8 per cent decline in direct-to-consumer sales. De Beers objective was super simple. This is a critical lesson.
Retail TouchPoints
NOVEMBER 28, 2022
What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business. Its Aii of 78.8
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