Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. The essence of personalisation Picture a scenario, you’re in a department store.

Department Stores 130

Department Stores Marketing Target Market Consumer 130

Inside Retail

MAY 2, 2022

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. I have experienced this personally multiple times recently.

Target Market 130

Target Market Beauty and Health Consumer Store Layout 130

Inside Retail

APRIL 20, 2023

From Spanx’s Sara Blakely to Glossier’s Emily Weiss, some of the most successful female founders in retail today struggled to raise funds in their early days because the majority-male panels they were pitching simply didn’t ‘get’ their business or target markets. It’s a sadly common story.

Department Stores 130

Department Stores Target Market Consumer Marketing 130

I Vend

MARCH 14, 2022

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention 98

Customer Retention Department Stores Discount Store Target Market 98

Shopper Motion

DECEMBER 19, 2022

Audience segmentation is the process of dividing a large group of potential customers into smaller, more targeted groups based on shared characteristics or behaviors. The importance of segmentation in in-store marketing cannot be overstated. The importance of audience segmentation in in-store marketing. . .

Target Market 52

Target Market Fashion Marketing Location 52

Retail Minded

JULY 6, 2024

In the retail business, whether it’s a physical store or an online retail outlet, the product is what draws customers in and keeps them coming back. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. Think about who your customers are and what they really want.

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

Retail Assist

JANUARY 12, 2023

Whilst the market might look pretty damp heading into this year, there are plenty of opportunities to reach new audiences within your target market and optimise sales activity, fuelling crucial growth. 82% of UK businesses are targeting significant growth in 2023 despite economic factors.

Retail Trends 52

Retail Trends Social Commerce Returns Department Stores 52

V Count

JANUARY 19, 2024

One of the primary advantages is that it allows for the expansion of market presence without the significant investment required to establish a standalone store. It provides an avenue for guest brands to reach new audiences and demographics, and to benefit from the established foot traffic and customer base of the host store.

Promotions 59

Promotions Shopping Store Operations Marketing 59

Inside Retail

MARCH 12, 2025

Back in 1947, De Beers launched what would become one of the most influential marketing campaigns ever: A Diamond is Forever. The company reported a 10 per cent drop in sales in North America, its largest market, and an 8 per cent decline in direct-to-consumer sales. De Beers objective was super simple. This is a critical lesson.

Customer Experience 130

Customer Experience Consumer Marketing Boutique 130

Retalon

JUNE 10, 2020

A discount store for bargain hunters? Depending on your brand messaging and your target market, your approach to pricing can be enormously different. There are no two greater forces for determining optimal pricing than the fundamental market forces of supply and demand. Are you positioned as a luxury brand?

Planning 41

Planning Markdowns Promotions Accounting 41