Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Chinese students being sent abroad for academic study became exposed to previously unheard-of foreign labels, and returned home both knowledgeable and trained in the most coveted amongst them – making international brands a status symbol. Today Li-Ning is valued at US$7 billion, chasing the top American and German sportswear giants.
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