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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

Too wide and you’ll end up with leftover dead stock. This way you can rely on regular purchases with little worry of retaining dead stock. There are many different factors to consider. If your product range is too narrow, then you won’t be able to meet consumer demand.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

It can’t be dead stock or something that they had for two years. That translated into product offerings designed to support an affluent shopper’s journey. “ It has to be relevant,” said Tori Nichel. “ It has to be season appropriate and it has to be trend relevant.

Consumer 321
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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

It can’t be dead stock or something that they had for two years. That translated into product offerings designed to support an affluent shopper’s journey. “ It has to be relevant,” said Tori Nichel. “ It has to be season appropriate and it has to be trend relevant.

Consumer 130