Retail Assortment Strategies: What Are They & How Do They Work?
Wiser
APRIL 10, 2023
For example, an ice cream shop might offer other treats like frozen yogurt, cookies, or candies to appeal to customers who aren’t looking for ice cream. These are all examples of an optimized assortment plan. Too wide and you’ll end up with leftover dead stock. For others, the niche can be a little narrower.
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