How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV
Retail TouchPoints
MARCH 13, 2023
Anyone who shops online has probably at some point fallen victim to “ inspiration clickbait.” Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends up driving a user into a disappointing, bland ecommerce experience.
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