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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. adults and 125 marketers.

Marketing 277
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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Personalize Your Back-to-School Marketing. Take Steps Now to Prevent Back-to-School False Declines.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

Ecommerce continues to rapidly gain market share year after year. GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment.