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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

It shows you how to build a model to track customers and how to monitor marketing strategy. Marketing Customer Analytics, Segmentation, and Targeting. You will learn how to find the right kind of customers for your brand. Double your business: Marketing Blueprint/Pricing Strategy.

Marketing 116
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Use Data and Automation to Personalize Your Efforts The demands on customers and marketers are higher than ever, and it takes time and labor to run and grow a business. With Customer Journeys, PERC creates touch points with its customers when they need it, like right after someone buys a bag of coffee.

Marketing 225
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Overall, a strategically allocated trade spend can amplify a company’s marketing efforts, creating a ripple effect that benefits the brand, retailers, and consumers alike. It’s a powerful tool that, when managed intelligently, can greatly contribute to a company’s success.

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Loss Leader Pricing: Powerful Tool or Slippery Slope?

Wiser

Businesses must carefully evaluate their financial position, considering factors such as profit margins, customer acquisition costs, and long-term sustainability. It requires a thorough analysis of your target market, competition, and overall business goals. To learn more about price management , visit Wiser.com today.

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5 Top Customer Service Articles of the Week 8-8-2022

Hyken

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront.

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How to Collect Customer Data and Improve Shopper Experience

Retail Next

Point of Sale Data Collection – Retail customer data collected at the point of sale is not only a perfect solution to inventory management but has other great benefits too that just shouldn’t be missed. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

Retail analytics insights directly impact sales and customer loyalty by enabling more personalized shopping experiences and efficient inventory management. According to Itransition, predictive analytics leverages machine learning and statistical modeling to unveil patterns in customer behavior.