6 Trends Driving Store Design Innovation in 2024
Retail TouchPoints
DECEMBER 13, 2023
After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. customer experience).
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