After 70 Years, IKEA Disassembles Both Print and Digital Catalogs
Retail TouchPoints
DECEMBER 9, 2020
The digital version debuted in 2000, and at its peak in 2016, 200 million copies were distributed in 69 different versions, in 32 languages and to more than 50 markets. Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed. in a statement.
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