For the pandemic-hit fashion industry, the future is digital
Inside Retail
OCTOBER 19, 2021
Fear of the unknown customer can backfire. New customers are a major growth engine for retailers, but many merchants view first-time online shoppers as high-risk due to their unfamiliar behaviour and lack of purchase history. A sudden influx of new customers can mean a bump in revenue – or a wave of fraud or policy abuse.
Let's personalize your content