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Emphasize Visual Merchandising. Visual merchandising is the process of designing storelayouts and displaying merchandise on shelves with the goal of engaging shoppers and boosting sales. Start planning for these resets as soon as possible so you can transform your store in a way that best matches the season.
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. This can include everything from product selection and pricing to storelayout and promotional activities.
Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. It can happen quarterly, monthly, or with the seasons, as it does in fashion retailing. Consider Complementary Items for CrossMerchandising.
The storelayout is designed to move you easily throughout the store. Create and Control the Shopper Journey We’re known for our store makeovers – both physically and virtually – on all sorts of stores. If your store has a center door, the majority of customers will enter and either look or turn to the right.
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