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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

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How to Price Your Product for a Successful Retail Launch

Retail Bound

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Understand Your Target Market Knowing your target market is essential in pricing your product successfully. Happy selling!

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Potential of Chatbots in Retail

DMS Retail

One significant advantage of AI in retail is its ability to analyze vast amounts of data. This capability enables retailers to understand consumer behavior and preferences better, resulting in targeted marketing strategies that are more likely to resonate with their audience. ChatGPT for Retail Managers

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

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How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Market Research – Market research allows data collection using a market research platform to identify if your products are satisfying the needs of shoppers and customers.

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6 Proven Ways to Reach Millennials with Your Marketing

Retail Next

A recent survey of 1,002 consumers between the ages of 22 and 37 found they make 60 percent of their purchases online , with 36 percent of those going through mobile devices. If your site isn’t optimized for mobile, you’re going to miss out on important opportunities to market to millennials and close the sale.