Consumer Point of Sale Shopping Value Offer 
Inside Retail
MARCH 21, 2024
Located within Chadstone shopping centre, the largest shopping centre in Australia, the tweaked design comes as Vicinity Group invests in making Chadstone a renowned food destination in addition to being known as the nation’s “fashion capital.”
Retail Focus
APRIL 4, 2024
In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.
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