Retail TouchPoints

MARCH 7, 2024

Harmon: We’ve done work for Rick Caruso , who has developed some of the popular outdoor malls in Southern California such as Palisades Village, Encino Marketplace and The Grove, and I learned a lot from him about how to create engaging experiences and keep people there.

Outdoor 255

Outdoor Fulfillment Shopping Marketing 255

Retail TouchPoints

FEBRUARY 23, 2022

Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Learn simple post-production techniques with apps like Photoshop Express, Lightroom, or Snapseed.

Advertising 250

Advertising Outdoor Marketing Promotions 250

Retail TouchPoints

MARCH 6, 2024

Certain locations even boast their own outdoor athletic fields. Especially when the store is located in a tourist destination, retailers can add interest by doing the same. Indeed, Barnes & Noble CEO James Daunt has won kudos for striving to make the booksellers’ stores operate more like independent shops.

Boutique 147

Boutique Customer Experience Outdoor Location 147