Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

Beauty and Health 210

Beauty and Health Consumer Health & Wellness Department Stores 210

Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

Beauty and Health 173

Beauty and Health Health & Wellness Department Stores Returns 173

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Focus on customer-centricity Today’s consumers expect personalised, seamless shopping experiences. Collaborate with relevant stakeholders (IT, operations, etc.)

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Looking to the future is the future of marketing.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Gazette

NOVEMBER 23, 2023

It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony. Subscribe to Retail Gazette for free Sign up here to g et the latest news straight into your inbox each morning 3.

Advertising 67

Advertising Marketing Marketing Spend Accounting 67