Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. It’s pretty simple, but it requires extreme collaboration across all the potential [channels] and technologies that touch a consumer to be successful.” As was often the case, Jobs was ahead of his time.

Payment Services 268

Payment Services Consumer Accounting Promotions 268

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail TouchPoints

MAY 22, 2023

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. The value exchange.

Advertising 280

Advertising Marketing Consumer Payment Services 280

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies.

Marketing 164

Marketing Payment Services Promotions Consumer 164

Inside Retail

DECEMBER 6, 2022

Said Jacky Lo, the CFO: “Throughout the third quarter, we reduced incentives, eliminated promotional spend on cohorts of unprofitable users, further reduced product marketing spend and continued to develop a program of structural cost savings as we equip our business for the road that lies ahead.”.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Indigo 9 Digital

JANUARY 17, 2023

Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether. Food delivery companies largely sell an undifferentiated service. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues.

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is popular among businesses because it only pays if a specific action results in an increase in sales. You can make quick money as a marketing affiliate by recommending great products and services to your readers. What is Affiliate Marketing? billion U.S. dollars by 2022, up from 5.4

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19