Remove Consumer Remove Management Remove Point of Sale Remove Target Market
article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47 during the forecast period.

article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Reasons Why Your Store Needs a Complete POS System

RETAIL MANAGEMENT SOFTWARE

A complete point of sale system is one of your biggest assets in the retail industry. You need a point of sale system that helps you manage your business successfully in today’s highly competitive retail industry. Will your point of sale work across multiple platforms?

article thumbnail

How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets.

article thumbnail

Navigating Seasonal Sales Cycles: Maximizing Revenue Opportunities for Small Retail Businesses

Rain Pros

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business.

article thumbnail

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Ensuring relevancy of products as per demand and the competitive market. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

article thumbnail

Elevate Your Retail Business: Top Customer Service Tips for Retail Business Owners

Rain Pros

In-store retailers can do the same when using a sophisticated point-of-sale system. Rain retail’s all-in-one point-of-sale system tracks customer purchasing data and can help you send targeted marketing emails to keep customers engaged.