Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

V Count

FEBRUARY 9, 2024

The best way to understand consumers is through people counting solutions. Millennials lead in car sales, purchasing more new cars than any other age group, and they also rank close to the top in automobile sales when it comes to buying used vehicles worldwide, according to Deloitte’s 2023 Global Automotive Consumer Study.

Target Market 52

Target Market Store Layout Consumer Marketing 52

V Count

MAY 21, 2024

The demand for people counting sensors and visitor analytics is growing for businesses with physical locations. Businesses worldwide, of all sizes and across various sectors, primarily retail, use people counting sensors at their physical locations to gather detailed customer data, informing their business models.

Marketing 52

Marketing Customer Experience Target Market Management 52

Wiser

MAY 11, 2018

What makes a retail location successful is largely based on choice. Where is it located? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance metrics to improve their offerings. What products does it carry?

Store Layout 60

Store Layout Promotions Target Market Location 60

V Count

FEBRUARY 26, 2024

Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away. You can launch targeted marketing campaigns to meet your visitors’ demands and transform them into buying and loyal customers.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away. You can launch targeted marketing campaigns to meet your visitors’ demands and transform them into buying and loyal customers.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52