IKEA’s Strategy for Staying on Top
Indigo 9 Digital
MAY 27, 2022
-area residents are often frustrated by being stuck in traffic, we identified geographic areas in the market that are beyond a 30-minute drive from existing stores and where affinity to IKEA is extremely high,” said IKEA Area Manager Janet McGowan. Today’s consumer is strapped for cash. Stores as fulfillment centres.
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