Are rental platforms making a fashionable comeback?
Inside Retail
AUGUST 5, 2025
For a period of time, fashion rental seemed to be the answer to rapid trend cycles and consumers’ need for once-off occasionwear. Rent The Runway had to pivot its value proposition after its stock dropped 90 per cent one-year post its IPO, and earlier this year Designerex went into voluntary administration before being acquired in July.
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