Consumer Customer Experience Fast Fashion Thrift Store 
Inside Retail
APRIL 27, 2022
Harvard consumer researcher Professor Susan Fournier would say that our brands are akin to our best friends, acquaintances, lovers, and dalliances. I’m being increasingly guided by socials, following influencers, and I am also being influenced by other consumers online, whom I perceive to be ‘just like me’. We like familiarity.
Retail Geek
JANUARY 6, 2023
Matt: [2:02] Yeah have you too I like to think about my career or having two careers to date the first one was, very foundational for what I’m doing now but very quantitative, process-oriented mechanical engineering patent law Manufacturing, Ops Consulting things that had nothing to do with retail or fashion or e-commerce and then I. [2:32]
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