Gen Z: Merchants of cool or brand killers?
Inside Retail
APRIL 27, 2022
Where I once hid my habit for thrift store shopping and slinked into charity stores incognito and inconspicuously along the walls, I now proudly thrift every second weekend with my Gen Z kid and tweet about it afterwards. I had never heard of the label before clicking ‘buy’. Yet Gen Z is by no means conundrum-free.
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