Remove Consumer Remove Customer Experience Remove Employee Engagement Remove Marketing
article thumbnail

How to build a better customer experience in a cost-of-living crisis

Inside Retail

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. Existing customers tend to spend nearly a third more too. How are your engagement scores?

article thumbnail

Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 251
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Post: Customer Experience: Expectation vs. Reality

Hyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Consumers today expect speedier access to services than ever before.

article thumbnail

Wireless 5G Revolutionizing Retail

Retail TouchPoints

Or a customer receives immediate, personalized product promotions and recommendations the moment they walk in a store, creating a truly customized experience. These are just a few examples of what 5G can do for the retail customer experience. 5G can Drive Consumer Engagement.

article thumbnail

The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels.

article thumbnail

How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

Retail TouchPoints

A particular area of focus is within the health and wellness sector, with around 50% of consumers now saying that wellness is a top priority in their lives. However, there are other, more impactful steps brands can take to grow their market share across the healthy eating and wellness sector.

article thumbnail

E-commerce teams: The unseen keys to success

Inside Retail

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant.