article thumbnail

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Adding functions like a mini cart where a customer can add to and view items in their cart without being taken out of the shopping flow replicates the ease of in-person comparison shopping and increases the number of items in the cart. Kathy Kimple is the Executive Director of OSF Digital’s Strategy group.

article thumbnail

An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Adopting BOPIS can be challenging so we’ll explain how you can successfully merge your online and physical store operations. BOPIS, meaning Buy Online, Pickup In-Store, is an order fulfillment option that helps retailers connect their e-commerce channels with their brick-and-mortar storefronts. What is BOPIS?