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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 288
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How to Forecast Demand in Retail (2020)

Retalon

That’s why retail key performance indicators are dominated by inventory-based metrics like Gross Margin Return on Investment and In Stock Percentage. Understanding how much of every SKU needs to be stocked in every store and distribution center is mission-critical for modern retailers. Image Credit: SupplyChainDigest.