Retail TouchPoints
JANUARY 20, 2022
For most types of consumer retail stores, the pandemic scared regulars away, diminished traffic from visitors, altered consumer preferences, snapped formerly reliable supply chains and required dramatic shifts in the way stores serve their clientele. But that’s only part of the story.
Storis
JANUARY 22, 2024
Retailers are also offering services within their spaces. Netflix itself is opening retail locations aligned with its latest shows. In-store events, competitions, and merchandise vignettes that are social-media-worthy or gamified can compel families to visit retail locations, while savvy merchandising can capture impulse sales.
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Small Biz Trends
DECEMBER 2, 2021
A return policy can save business owners, their employees and their customers (both traditional clientele and online shoppers) plenty of headaches by defining when and how items can be returned or exchanged. The precise formula will vary by store, and whether or not the merchant has eCommerce stores or a brick-and-mortar location.
Retail Minded
JULY 9, 2021
You may also want to enter a partnership with those stores that have the same clientele as your business. Social media platforms are consumer-centric networks that you can tap into to find ideal merchants for your business. You can use these platforms to conduct a quick survey and even obtain feedback on your products or services.
Retail TouchPoints
FEBRUARY 29, 2024
The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Among other benefits, these types of solutions simplify employee training and make it easier to move associates to different locations as scheduling needs demand.
Retail TouchPoints
APRIL 11, 2024
Photo credit: Westfield Century Center Designing Experiences that Drive Measurable Results Because WCC’s experiential clientele is so diverse, it measures the success of these events and activations through various lenses. It’s truly a space where we offer consumers something exciting — they never quite know what to expect. .”
Retail Focus
FEBRUARY 8, 2024
This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.
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