Best of 2023: Sports Direct – How a former Nike exec plans to elevate the retailer
Retail Gazette
DECEMBER 21, 2023
Nike veteran Ger Wright joined Frasers Group as its managing director of sport last year, taking the helm of its biggest chain Sports Direct. Shaking off its discount reputation It’s clear that Sports Direct wants to shake off its association with neon discount tags and giant mugs and attract a broader clientele.
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